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Research papers

Culture: Insight's third space

In global research, the notion of 'culture' often extends no further than 'understanding the quirks of a local market'. Yet it can be an inspiring and effective tool for developing brand strategy and innovation, especially when combined with more...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Andy Dexter, Leanne Tomasevic, Julie Curphey
Company: Truth
November 13, 2011
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Citation

Dexter, Tomasevic and Curphey (2011a, November 13). Culture: Insight's third space. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/culture-insight-s-third-space


Research papers

The future of work

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobile Internet means we are no longer tied to our desks to access...

Catalogue: Congress 2009: Leading The Way
Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski
Company: Truth
September 22, 2009
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Citation

Dexter, Tomasevic, Bailey and Chmielowski (2009a, September 22). The future of work. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-future-of-work